adcontextprotocol / adcp

Docs and reference implementation for the Ad Context Protocol

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AdCP - Advertising Context Protocol **Open standard for advertising automation over MCP and A2A protocols** AdCP is an open standard that enables AI agents to discover inventory, buy media, build creatives, activate audiences, and manage accounts across advertising platforms. It defines domain-specific tasks and schemas that work over MCP and A2A as transports. Documentation **docs.adcontextprotocol.org** — Full protocol specification, integration guides, and task reference. Protocols | Protocol | Description | Key tasks | |----------|-------------|-----------| | **Media Buy** | Inventory discovery, campaign creation, delivery reporting | , , | | **Creative** | Ad creative management across channels | , , | | **Signals** | Audience and targeting data activation | , | | **Accounts** | Commercial identity and billing | , , | | **Governance** | Brand suitability and content standards | , | | **Brand** | Brand identity discovery and resolution | well-known file | | **Sponsored Intelligence** | Conversational brand experiences | , | | **Curation** | Media inventory curation | Coming soon | Repository structure Local development Prerequisites • Node.js 20+ • Docker Setup The server runs on port 3000. Docs run separately with on port 3333. Commands See CLAUDE.md for detailed development guidelines. JSON schemas Schemas are available at : • **Registry**: • **Core objects**: • **Task schemas**: , • **Enums**: See static/schemas/README.md for validation examples. Contributing We welcome contributions from platform providers, agencies, developers, and industry experts. See CONTRIBUTING.md for guidelines. All contributors must agree to the IPR Policy. Community • GitHub Discussions • Working Group — Monthly meetings, first Wednesday of each month Links • Protocol documentation • AgenticAdvertising.org — Member organization • Release notes • Roadmap License Licensed under Apache 2.0.